axom - Projects: Johnnie Mae's of Memphis

Client

Johnnie Mae's of Memphis

Industry

Consumer Electronics

Website

axom has partnered with Johnnie Mae's to provide web design, branding, marketing, videography, and operations consulting. For the past three months, the axom and Johnnie Mae's teams have been locked in, completing immense work in a short period of time.

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The Problem

Touch in digital design starts with how users physically interact with an interface. Whether it’s through a smartphone screen, a tablet, or a haptic-enabled device, the tactile element is the bridge between humans and technology. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations. Designers must think beyond the simple act of tapping; they must create interactions that feel intuitive and satisfying at every stage.

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The Solution

Touch in digital design starts with how users physically interact with an interface. Whether it’s through a smartphone screen, a tablet, or a haptic-enabled device, the tactile element is the bridge between humans and technology. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations. Designers must think beyond the simple act of tapping; they must create interactions that feel intuitive and satisfying at every stage.

This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations.

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Feedback

“Most consultants talk about understanding luxury markets. Andersen actually demonstrated it. The platform they developed now serves as our global standard for digital retail.”

Philippe Laurent

Global Digital Head