Freedom Christian Foundation

The Problem

Angie and Mike needed an extremely powerful website that could win over donors and families alike - and axom had the tools to do it.

The Solution
In branding, the point of connection begins with how people emotionally and visually engage with an organization. For Freedom Christian Foundation, this meant building a brand identity that reflected both its mission and its impact—bridging the gap between a timeless message and a modern audience.

This connection, while seemingly straightforward, is a careful balance of visual clarity, emotional resonance, and audience expectations. We looked beyond simply updating a logo or color palette; we created a brand system that feels authentic, inspiring, and instantly recognizable at every touchpoint. From typography and imagery to tone of voice and layout, every element was designed to make interactions with the Foundation—whether online, in print, or in person—feel intentional, welcoming, and purpose-driven.

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