For centuries, Ancient Egypt's mysteries remained hidden in hieroglyphs—a lost language—until the Rosetta Stone unlocked its secrets, revolutionizing history.
In 1799, during Napoleon’s Egyptian campaign, French soldiers discovered a large black basalt slab in Rosetta (now Rashid). Standing 44 inches tall and weighing 1,600 pounds, this artifact later became the key to decoding hieroglyphs.
Deciphering the Code: For decades, scholars worked to crack the linguistic puzzle. It was Jean-François Champollion, a French linguist, who made the breakthrough in 1822.
By comparing the Greek text to the hieroglyphs, he identified phonetic symbols corresponding to royal names like Ptolemy and Cleopatra.
Most small businesses struggle not because they lack talent, but because they lack communication. Customers can’t engage with what they never see.
Our approach to content focuses on:
For many local businesses, content is the first impression, the follow-up, and the sales conversation—all rolled into one. When handled correctly, it becomes a multiplier for everything else.
Branding is not a logo, a color, or a tagline. It’s the emotional architecture that shapes how people perceive your business.
Through the CBSO lens, branding is:
Small businesses often underestimate branding, but in a crowded market, professionalism and cohesion are often the difference between being chosen and being ignored. Branding sets the standard. Content expresses it.
Most small-business bottlenecks come from outdated systems: manual processes, untracked data, or disconnected tools.
Our software dimension focuses on:
Technology doesn’t have to be complicated. It just needs to work—and it needs to support the people doing the work.
Operations are where most small businesses lose money without even seeing it happen. Labor inefficiencies, outdated procedures, slow customer response times, unclear responsibilities—these issues compound quickly.
Axom’s operational focus includes:
Operations are not glamorous, but they are essential. Strong operations ensure that your content has a purpose, your branding has weight, and your software actually supports daily execution.
Small businesses don't fail because of one problem—they fail because ten small problems compound across four dimensions. When one dimension is weak, the entire system becomes unstable.
But when all four dimensions—Content, Branding, Software, and Operations—work together, something powerful happens:
CBSO is not a trend. It’s a structural model for small-business excellence—built from real experience, tested across industries, and proven every day in the companies we support across Memphis.
Whether we’re working with a restaurant in the Medical District, a property management team in Midtown, or a defense company on the edge of expansion, the CBSO Framework gives us a blueprint to stabilize the present and build the future.
For owners who want clarity, organization, and real forward momentum, CBSO isn’t just helpful—
it’s necessary.
"Proper web development enables businesses to capture attention in ways not possible before."
“Browsing ancient artifacts and uncovering the historical context of the stories on each relic was a timeless experience”
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