axom Brand Guidelines
Clear, consistent, and built for digital. These guidelines ensure our brand stays sharp across every touchpoint.
Download assetsBrand marks
Our logo comes in multiple formats to work across light and dark backgrounds. Use the appropriate version based on context.
Brand colors
Our minimal palette creates maximum impact. These three colors define our visual identity across all platforms.
Font system
We use system fonts for maximum performance and universal accessibility. Clean, readable, and available everywhere.
How to use our brand
Keep it clean, keep it consistent. These guidelines help maintain brand integrity across all applications.
Logo Usage
Proper logo implementation ensures brand recognition and maintains visual quality across all media.
- Always use official logo files—never recreate or modify
- Maintain clear space around the logo equal to the height of the "a" in axom
- Use black logotype on light backgrounds, white on dark backgrounds
- Never stretch, rotate, or apply effects to the logo
- Minimum size: 120px wide for digital, 1 inch for print
Color Application
Strategic color use creates visual hierarchy and reinforces brand identity.
- Use #0075FF (axom blue) as the primary accent color for CTAs, links, and interactive elements
- Black and white form the foundation—use blue sparingly for maximum impact
- Never use gradients or color overlays on the logo
- Ensure sufficient contrast ratios for accessibility (WCAG AA minimum)
- Use rgba values for transparency: rgba(0,117,255,.08) for subtle backgrounds
Typography Standards
Consistent typography creates readable, accessible content that reflects our brand voice.
- Use Arial as the primary font across all digital platforms
- Font stack: Arial, Helvetica, sans-serif
- Headings: 700-800 weight, tight letter-spacing (-0.03em)
- Body text: 400-600 weight, comfortable line-height (1.5-1.7)
- Maintain clear typographic hierarchy with size and weight, not color alone
Digital Best Practices
Optimize brand assets for digital performance and consistency across platforms.
- Use SVG logos for web whenever possible for crisp rendering at any size
- PNG fallbacks should be high-resolution (2x minimum) with transparent backgrounds
- Implement dark mode support using appropriate logo variants
- Apply subtle animations with cubic-bezier easing for smooth, professional interactions
- Optimize file sizes without compromising quality—no logo file should exceed 50KB
Trusted by 40+ Companies in the US
